The Bulldog Story

About Us

For over 20 years, Bulldog’s range of hard-wearing, high-quality essentials have been trusted by surfers across Northern Europe.

It all began back in the late 90s, with a simple goal to create solid, straightforward hardware for the everyday wave rider. Since then, our unwavering focus on durability and function, without the unnecessary extras, has allowed us to develop a great value collection that stands up against the quality of the big name brands.

Drawing on years of experience surfing along the cold, rugged British coastline, our products are purpose-built to withstand both the harsh realities of home and the challenges of travel.

Whether you’re heading out for a day down the coast or jetting off for a winter on the other side of the world, you can rely on our gear to maximise surf time and deliver enhanced ease during the bits in-between.